The Way (Growing, Buying, and Enjoying) of Coffee
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David Bowie Wants to Know: Are You a “Coffee Achiever”?

by Aric

In 1982 the National Coffee Association, representing the major coffee providers such as Sara Lee and Kraft, launched an awareness campaign offering a solution to type-A go-getters trying to come off of–I’m not kidding–cocaine. It suggested caffeine as a safe, legal pick-me-up for putting in those extra hours, and the campaign had everyone from David Bowie to Kurt Vonnegut asking, “are you a Coffee Achiever”?

YouTube has become a great archive of old TV, and I recently noticed someone dug out an old tape of the commercial and posted it:

2 comments

1 Taryn { 10.29.07 at 2:23 pm }

Thanks for sharing. That was great!

2 Rich { 11.01.07 at 12:42 am }

There were actually many ‘coffee achiever’ commercials at the time. I recommend that you post them all….I loved them then as a child, and I love them even more now that I am a true coffee achiever. Awesome stuff….

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