Posts from — November 2009

Been dead-quiet around here for a long time–but not because nothing’s going on. After a lot of personal transitions (all good!) and tons of just plain ol’ busywork, I’m ready to unveil both the new design of WayOfCoffee.com and the new design of FremontCoffee.net.

For most of this year I’ve been relegating my blogging to my “personal” journal and in the background I’ve been doing what it takes to help get the roastery off the ground–just the day-in, day-out grunt work of obtaining permits, troubleshooting ductwork and utility lines, solidifying my list of suppliers, getting a credit account for the business, etc. etc. I’ve been a coffee roaster for a long time but I’ve never started from scratch on the business end, and let me tell you: it’s a long journey to get from an empty basement of a retail operation to a production roastery.

But we’re open, Fremont Coffee customers seem to be positive on our coffees, we have our first few wholesale accounts, and all those early kinks seem to be pretty much worked out. That includes updating Fremont Coffee’s website, http://www.fremontcoffee.net, as well as the new look for Way of Coffee. Hopefully they’ll both be easier to read and navigate.

I’ve always disliked it when bloggers come back from a long period of not posting just to apologize for not posting, so I just want to note that I’ll be moving all blogging duties to this blog over the next week or two. That does mean that Way of Coffee will have more elements of a personal blog than a news site, but I think that’s a good thing. I don’t want Way of Coffee to become yet another news content aggregator, and that’s admittedly what it became by the time I took a break from posting in January–there was a lot going on getting the roastery setup, but I didn’t think the world would be excited by tales of beauracratic runaround.

So starting now Way of Coffee will essentially replace my personal journal (although it will remain coffee-focused–not surprising since my life involves coffee quite a bit) and FremontCoffee.net will be where we post news relating to the roastery, including cuppings, art shows, new products, and more.